Google SketchUp is a deceptively simple, amazingly powerful tool for creating, viewing, and modifying 3D ideas quickly and easily. Google SketchUp was developed to combine the elegance and spontaneity of pencil sketching with the speed and flexibility of today's digital media. Developed for the conceptual stages of design, this powerful yet easy-to-learn software allows for quick and easy 3D form creation, the result is an interface that supports a dynamic, creative exploration of 3D form, material and light. Google SketchUp combines a compact yet robust tool-set with an intelligent guidance system that streamlines the 3D drawing process.